Django – J’attendrai

Sweet Low Down – Sean Penn – Emet Ray

Ravel- Bolero

Murray Perahia -Beethoven Moonlight sonata mvt. 3

03.02.09 Sis Info Part 1.

Tesco Case study

Faithful return of clients

Pile it high, sell it cheap. Sir Jack Cohen- Tesco founder

Tesco introduced to the UK grocery the concept of the Self Service Supermarket, which it gleened from King Kullen original concept of the “Super”-market. King Kullen is recognized by the Smithsonian Institution as America’s first supermarket, as the first location was opened by Michael J. Cullen on August 4, 1930 in the Jamaica neighborhood of the New York City borough of Queens.

As we shall see in below, Tesco has repeatedly applied a METOO method of adapting its concept from the sucesses of its global competitors.
Radio-frequency identification
Green Shield Stamp

Creates customer loyalty, while guaranteeing the customers will return to purchase more, because the perceived value of the stamps where greater than the gifted product.

“So most people had to settle for something more modest. You would need to spend £2,816 to get the television; £1064 for the Kenwood Chef and £424 for the movie camera. For these sums you would have got a modest house, a large family car or a mini respectively. So you would have to have spent a lot at your local grocers or garage. The average person had to go for something even more modest. You would have to spend £32 to get just one book.”

The Green Shield Stamp is the forerunner of the membership card, which is a latent method for data accrual on customers purchase history. Thereby allowing the Tesco to be able create an individually tailored profile of each client.

Tesco Online,

What Fresh Direct learned from Dell is a pure-play startup pursuing a dream of rapid home delivery of food products.
“The only reason we chose the Internet was that it helped us reach people at a lower transaction cost. It allows us to do for food what Michael Dell did for computers.” Like the Dell Computer Corporation, FreshDirect employs a make-to-order philosophy to eliminate the middleman and create a more efficient supply chain. The Internet offers a critical tool to achieve the operating efficiencies FreshDirect needs to profitably serve its targeted customers.

Given that Tesco has such a well defined customer network, it is able to create the perception that their mailers are individually created. This allows Tesco to increase its marketing of all their product, but the coupons are paid for by the purveyours. This way for them it is win win, they increase sales (although discounted) and the supplier wins due to increased consumption.

The Supermarket of the Future- Rheinbery Germany
created by International Automated Systems
Metro Group’s new Future Store at a Real hypermarket in Germany is a test bed of all manner of retail technology, from cell phone scanners to smart freezers By: By MICHAEL GARRY

When Metro Group opened its first Future Store at an Extra supermarket in Rheinberg, Germany, in late April 2003, the store may have gained as much notice for the appearance of supermodel and Rheinberg native Claudia Schiffer at the grand opening as for its collection of advanced retail technologies.

But the store gradually became known as a kind of mecca for in-store technology, attracting more than 31,000 visitors from 63 countries who wanted to see deployments of such systems as RFID-based smart shelves, intelligent produce scales, personal shopping assistants, a variety of kiosks, electronic shelf labels and anti-theft portals. It was said to be the largest collection of in-store technologies ever assembled under one roof.

Youtube Video of the Metro Future Store (the supermarket of the future)

28.01.09 Sistemas Informaticas- PayPal

28.01.09 Sis Info

PayPal guest speaker

Como es sustenible?

As of June 2007, PayPal EU operates under a Luxembourg based bank. The European banking model is structured under the EU Banking Protocol.

P2P secure internet banking. PayPal has covered all the protocols and worries that non internet users have about people stealing their informatioin. In the case of fraud, the buyer is protected, but it is the seller that has to pay or at least negotiate the difference with the fraud department.

When there is an debate about a fraudulent signature, it is the card-holder who is liable and has to pay until the issue has been resolved.

PayPal is a more secure method, possibly and presently the most secure, but fraud can still happen.

Reality of peoples desire to purchase online is speed & efficiency, essentially Click, Click, Click

PayPal Spanish stats

157M users in the world
2M users in spain
1 in 3 in spain of internet users
26% of Spanish population

PayPal accepts nearly all business to utilize their services except smut, essentially a situation of ethics.

PayPal has increased the facility of paying within Global markets.

* PayPal’s revenue totaled $417 million in Q4 2006, up 37%, and $1.441 billion for the year.
* PayPal transacted $37.75 billion of e-commerce in 2006, a 37% increase over the $27.5 billion of 2005, which was a 45% hike over the $18.5 billion volume of 2004.
* That’s about $1,384 being transacted every second.
* PayPal is one of the most phished and targeted sites for hackers and fraudsters, but maintains a low loss rate of less than one half of one percent (0.41%) versus the average online fraud rate of about 1.5% for the top 150 online merchants.
* PayPal claims 14 million merchant accounts, which is more than the total number of merchants registered with MasterCard, Visa and American Express combined.
* Total payment volume for PayPal’s Merchant Services business was $3.9 billion in Q4 2006, up 57% year over year, and $11 billion for 2006, up 36% over a year earlier. PayPal payments accounted for $3.9 billion of that volume.
* Over a third of PayPal’s payment volumes are non-eBay payments.
* PayPal has over 133 million registered customer accounts, which is the equivalent of the total number of retail customers for Citibank USA, Bank of America, Wells Fargo, Barclays Bank and Deutsche Bank combined.

Technology has liberated use, it has easied and facilitated our ways of life…or has it?
Although Facebook allows its users to post what they are doing and feeling to their group of “friends”, this method of, watching TV over the internet, paid

26.01.09 Sistemas Informaticas – Tuenti

26.01.09 Sis Info class notes


1. Google insights
2. Google trends
3. Social Networks
4. Tuenti discussion
Google Insights, you can compare search volume patterns across specific regions, categories, and time frames. See what the world is searching for…
Trends provides insights into broad search patterns. Please keep in mind that several approximations are used when computing these results. All traffic statistics are estimates.

Tips for Google trends:
The searches that are yielding the hightest hits are the social networking sites

Social Networks*

1. facebook
2. myspace
3. hi5
4. orkut – Leaders in India & Brazil
5. linkedin
6. nasza klasa
7. netlog
8. mixi
9. meetup
10. odnoklassniki

*Networking around the world: nearly half the list is comprised of sites based outside of the U.S.

Lecture de Tuenti
Ícaro Moyano, Director de Comunicación

(T-shirt of the presenter: More people have read this T-Shirt than your Blog. 000000002)

10 million pages viewed, they reached 2 million pages viewed by January 2008.

Similar to, but not interested in the Aristo method of social networking. To exclusive, more interested towards the network of Spanish speakers. Gente de Asmallworld estan en un Castillo de Nobles, revolucion siempre son populares no aristocraticos…

Users will not come up in Websearches, guanrantee, that people’s information will not be search-able. Protection of peoples information. Opened directly and principally from

Tuenti has a well defined user information, users input personal data knowing that their information is protected from the WWW.

Tuenti- no desire to have any advertisement, none of those annoying flashing add, they create publicity segments for advertising clients not vice versa.

No se permite campagns de publicidad. The seller must have very well defined who their target market is, If a client wanted to target people from Extramadura, between the ages of 16-22, etc and then Tuenti can help them find those targets within their network.

Tuenti appears to utilize viral marketing, they begin the trend or knowledge base of what needs to be advertised, ie Oreja de Van Gogh concert with Corte Ingles in Madrid. Tuenti provides the information to its masses and then depending on the interest of their “Notice” then the users begin to forward the information with-in & outside of the Tuenti portal which means that the information is virally transmitted. This method of information targeting could possibly be linked to the advertising method used in Tom Cruises’ (2002) Minority Report, in which the ad-campaign is totally linked to individual end user.

Modelo Publicitario fue re-inventado por Tuenti, they dont sell advertiseing, advertising companies come to them, as they have broadly “defined” target market(s), but only the spanish market.

Modelo de Rentabilidad?

Que es audencia?
Paginas vistas es mas importante que usarios, porque usarios pueden entrar por web o movil y se convierten en dos usarios cuando en realidad son solamente uno.

Average time of an internet user on a page is about 3 minutes.

Companies are generally not the “owners” of their ad-campaigns, it is the advertising companies that are the ones that control the information.

Havas, Wonderland are the major advertising companies that are slowly yielding to the guerilla pressures of Tuenti having changed the method of the perception and the method that the advertising campaign is percieved.

Chatting has completely changed the method of using the web, have to be a-syncronos to be sucessful. Messenger changed it model to allow messages to be left when the end-user is away, this messaging process and been majorly influential in how interaction has evolved within the internet.

Big question of the Social networking is how do you draw in people above the age of 60.

Problem now is that children do not want to be friends with their parents. The basic issue always returns to privacy, children dont want their parents to see and know about their social lives….