Blogging and its shaggy tail
By Peter Whitehead
Published: July 8 2009 16:34
A recent column in another newspaper asked whether the “long tail” of blogging was dying off. It made me question whether blogging’s long tail was ever alive in the first place.
The argument was that statistical and anecdotal research indicated the vast majority of existing blogs had not been updated for at least 120 days and that amateur bloggers seem to have shifted to Facebook and Twitter, the social networking websites.
But surely the activity of these blogs – let alone their present inactivity – has never been of any real consequence.
Apart from a very small percentage which are informative, original or entertaining, they have little or no value. They are vanity publishing, only made feasible by the removal of costs.
The fact that their creators appear to be giving up on them is hardly surprising, given the amount of time they take to write, to discover and to read. Only a tiny proportion of any working population has this time to spare.
Worthwhile blogs – and there are many of them around – tend, according to my own anecdotal evidence, to be linked to well-known organisations able to provide time and resources, or they have become professional concerns in their own right.
They are also now far more easily discovered, thanks to websites such as Twitter, which enable filtering and highlighting of links to relevant content, according to users’ set criteria.
So let us not mourn the disappearance of blogging’s long tail – it was never really there.
http://www.ft.com/cms/s/0/433cabd4-6a92-11de-ad04-00144feabdc0.html?nclick_check=1
July 11, 2009
Categories: ED class . Tags: Blogging, purpose of blogging . Author: asylumharbour . Comments: Leave a comment