The Future of Blogging…and its purpose

Blogging and its shaggy tail
By Peter Whitehead
Published: July 8 2009 16:34

A recent column in another newspaper asked whether the “long tail” of blogging was dying off. It made me question whether blogging’s long tail was ever alive in the first place.

The argument was that statistical and anecdotal research indicated the vast majority of existing blogs had not been updated for at least 120 days and that amateur bloggers seem to have shifted to Facebook and Twitter, the social networking websites.

But surely the activity of these blogs – let alone their present inactivity – has never been of any real consequence.

Apart from a very small percentage which are informative, original or entertaining, they have little or no value. They are vanity publishing, only made feasible by the removal of costs.

The fact that their creators appear to be giving up on them is hardly surprising, given the amount of time they take to write, to discover and to read. Only a tiny proportion of any working population has this time to spare.

Worthwhile blogs – and there are many of them around – tend, according to my own anecdotal evidence, to be linked to well-known organisations able to provide time and resources, or they have become professional concerns in their own right.

They are also now far more easily discovered, thanks to websites such as Twitter, which enable filtering and highlighting of links to relevant content, according to users’ set criteria.

So let us not mourn the disappearance of blogging’s long tail – it was never really there.

03.02.09 Sis Info Part 1.

Tesco Case study

Faithful return of clients

Pile it high, sell it cheap. Sir Jack Cohen- Tesco founder

Tesco introduced to the UK grocery the concept of the Self Service Supermarket, which it gleened from King Kullen original concept of the “Super”-market. King Kullen is recognized by the Smithsonian Institution as America’s first supermarket, as the first location was opened by Michael J. Cullen on August 4, 1930 in the Jamaica neighborhood of the New York City borough of Queens.

As we shall see in below, Tesco has repeatedly applied a METOO method of adapting its concept from the sucesses of its global competitors.
Radio-frequency identification
Green Shield Stamp

Creates customer loyalty, while guaranteeing the customers will return to purchase more, because the perceived value of the stamps where greater than the gifted product.

“So most people had to settle for something more modest. You would need to spend £2,816 to get the television; £1064 for the Kenwood Chef and £424 for the movie camera. For these sums you would have got a modest house, a large family car or a mini respectively. So you would have to have spent a lot at your local grocers or garage. The average person had to go for something even more modest. You would have to spend £32 to get just one book.”

The Green Shield Stamp is the forerunner of the membership card, which is a latent method for data accrual on customers purchase history. Thereby allowing the Tesco to be able create an individually tailored profile of each client.

Tesco Online,

What Fresh Direct learned from Dell is a pure-play startup pursuing a dream of rapid home delivery of food products.
“The only reason we chose the Internet was that it helped us reach people at a lower transaction cost. It allows us to do for food what Michael Dell did for computers.” Like the Dell Computer Corporation, FreshDirect employs a make-to-order philosophy to eliminate the middleman and create a more efficient supply chain. The Internet offers a critical tool to achieve the operating efficiencies FreshDirect needs to profitably serve its targeted customers.

Given that Tesco has such a well defined customer network, it is able to create the perception that their mailers are individually created. This allows Tesco to increase its marketing of all their product, but the coupons are paid for by the purveyours. This way for them it is win win, they increase sales (although discounted) and the supplier wins due to increased consumption.

The Supermarket of the Future- Rheinbery Germany
created by International Automated Systems
Metro Group’s new Future Store at a Real hypermarket in Germany is a test bed of all manner of retail technology, from cell phone scanners to smart freezers By: By MICHAEL GARRY

When Metro Group opened its first Future Store at an Extra supermarket in Rheinberg, Germany, in late April 2003, the store may have gained as much notice for the appearance of supermodel and Rheinberg native Claudia Schiffer at the grand opening as for its collection of advanced retail technologies.

But the store gradually became known as a kind of mecca for in-store technology, attracting more than 31,000 visitors from 63 countries who wanted to see deployments of such systems as RFID-based smart shelves, intelligent produce scales, personal shopping assistants, a variety of kiosks, electronic shelf labels and anti-theft portals. It was said to be the largest collection of in-store technologies ever assembled under one roof.

Youtube Video of the Metro Future Store (the supermarket of the future)

28.01.09 Sistemas Informaticas- PayPal

28.01.09 Sis Info

PayPal guest speaker

Como es sustenible?

As of June 2007, PayPal EU operates under a Luxembourg based bank. The European banking model is structured under the EU Banking Protocol.

P2P secure internet banking. PayPal has covered all the protocols and worries that non internet users have about people stealing their informatioin. In the case of fraud, the buyer is protected, but it is the seller that has to pay or at least negotiate the difference with the fraud department.

When there is an debate about a fraudulent signature, it is the card-holder who is liable and has to pay until the issue has been resolved.

PayPal is a more secure method, possibly and presently the most secure, but fraud can still happen.

Reality of peoples desire to purchase online is speed & efficiency, essentially Click, Click, Click

PayPal Spanish stats

157M users in the world
2M users in spain
1 in 3 in spain of internet users
26% of Spanish population

PayPal accepts nearly all business to utilize their services except smut, essentially a situation of ethics.

PayPal has increased the facility of paying within Global markets.

* PayPal’s revenue totaled $417 million in Q4 2006, up 37%, and $1.441 billion for the year.
* PayPal transacted $37.75 billion of e-commerce in 2006, a 37% increase over the $27.5 billion of 2005, which was a 45% hike over the $18.5 billion volume of 2004.
* That’s about $1,384 being transacted every second.
* PayPal is one of the most phished and targeted sites for hackers and fraudsters, but maintains a low loss rate of less than one half of one percent (0.41%) versus the average online fraud rate of about 1.5% for the top 150 online merchants.
* PayPal claims 14 million merchant accounts, which is more than the total number of merchants registered with MasterCard, Visa and American Express combined.
* Total payment volume for PayPal’s Merchant Services business was $3.9 billion in Q4 2006, up 57% year over year, and $11 billion for 2006, up 36% over a year earlier. PayPal payments accounted for $3.9 billion of that volume.
* Over a third of PayPal’s payment volumes are non-eBay payments.
* PayPal has over 133 million registered customer accounts, which is the equivalent of the total number of retail customers for Citibank USA, Bank of America, Wells Fargo, Barclays Bank and Deutsche Bank combined.

Technology has liberated use, it has easied and facilitated our ways of life…or has it?
Although Facebook allows its users to post what they are doing and feeling to their group of “friends”, this method of, watching TV over the internet, paid

26.01.09 Sistemas Informaticas – Tuenti

26.01.09 Sis Info class notes


1. Google insights
2. Google trends
3. Social Networks
4. Tuenti discussion
Google Insights, you can compare search volume patterns across specific regions, categories, and time frames. See what the world is searching for…
Trends provides insights into broad search patterns. Please keep in mind that several approximations are used when computing these results. All traffic statistics are estimates.

Tips for Google trends:
The searches that are yielding the hightest hits are the social networking sites

Social Networks*

1. facebook
2. myspace
3. hi5
4. orkut – Leaders in India & Brazil
5. linkedin
6. nasza klasa
7. netlog
8. mixi
9. meetup
10. odnoklassniki

*Networking around the world: nearly half the list is comprised of sites based outside of the U.S.

Lecture de Tuenti
Ícaro Moyano, Director de Comunicación

(T-shirt of the presenter: More people have read this T-Shirt than your Blog. 000000002)

10 million pages viewed, they reached 2 million pages viewed by January 2008.

Similar to, but not interested in the Aristo method of social networking. To exclusive, more interested towards the network of Spanish speakers. Gente de Asmallworld estan en un Castillo de Nobles, revolucion siempre son populares no aristocraticos…

Users will not come up in Websearches, guanrantee, that people’s information will not be search-able. Protection of peoples information. Opened directly and principally from

Tuenti has a well defined user information, users input personal data knowing that their information is protected from the WWW.

Tuenti- no desire to have any advertisement, none of those annoying flashing add, they create publicity segments for advertising clients not vice versa.

No se permite campagns de publicidad. The seller must have very well defined who their target market is, If a client wanted to target people from Extramadura, between the ages of 16-22, etc and then Tuenti can help them find those targets within their network.

Tuenti appears to utilize viral marketing, they begin the trend or knowledge base of what needs to be advertised, ie Oreja de Van Gogh concert with Corte Ingles in Madrid. Tuenti provides the information to its masses and then depending on the interest of their “Notice” then the users begin to forward the information with-in & outside of the Tuenti portal which means that the information is virally transmitted. This method of information targeting could possibly be linked to the advertising method used in Tom Cruises’ (2002) Minority Report, in which the ad-campaign is totally linked to individual end user.

Modelo Publicitario fue re-inventado por Tuenti, they dont sell advertiseing, advertising companies come to them, as they have broadly “defined” target market(s), but only the spanish market.

Modelo de Rentabilidad?

Que es audencia?
Paginas vistas es mas importante que usarios, porque usarios pueden entrar por web o movil y se convierten en dos usarios cuando en realidad son solamente uno.

Average time of an internet user on a page is about 3 minutes.

Companies are generally not the “owners” of their ad-campaigns, it is the advertising companies that are the ones that control the information.

Havas, Wonderland are the major advertising companies that are slowly yielding to the guerilla pressures of Tuenti having changed the method of the perception and the method that the advertising campaign is percieved.

Chatting has completely changed the method of using the web, have to be a-syncronos to be sucessful. Messenger changed it model to allow messages to be left when the end-user is away, this messaging process and been majorly influential in how interaction has evolved within the internet.

Big question of the Social networking is how do you draw in people above the age of 60.

Problem now is that children do not want to be friends with their parents. The basic issue always returns to privacy, children dont want their parents to see and know about their social lives….

23.01.09 – Sistemas de Informacion – BeRuby
-Miguel Acosta

Inhouse v outhouse business models

Chris Anderson: “Free! Why $0.00 is the future of Business”

Freemium is a business model which works by offering basic services for free, while charging a premium for advanced or special features. The word freemium is a portmanteau created by combining the two aspects of the business model: free and premium. The business model has gained popularity with Web 2.0 companies.[1]

Cross-subsidies- providing something free but offering you to pay for something else
Zero marginal Cost-
Labor exchange- ie. Facebook.
Gift economony

uses Yahoo search engine and gives marginal return .005 cents per search. Yahoo search is good for “normal” searches while Google is better for “Complex” searches.

Incentivizing people everything changes, ie. BurgerKing campaign

All Advantage publicity

Dot.bomb companies,

during the internet bubble that companies and investors valued companies by the number of its registered user’s.


By ruby, incentiveixe the user to grow its business model

35% of all browser searches are for browsers

#1 search is Google

#2 is Hotmail

People are lazy to not write the whole www….., its faster to just type it in google and press the link.

Microsoft Explorer has 50-60% market share, because it is already installed the computers, most users dont realise they can download new browsers.

How to convice companies to pay the user
pay per visit
pay by register
biggest payers, beverage & auto makers
pay by purchase –

Google paid by click
forced track versus incentived traffic

largest user is a 22 year old guy in Sevilla and Out-lier who has brought pays 15% per sale to Beruby

Basically a royalty card business model
Beruby pays 1 cent per view of blog

Data Mining

HBS – Angel Capital and key investors allowed $350K seed capital

T create a business plan with the end idea is to sell it is not a business model.

Relevance (top of triangle) build users
Revenue (left triangle) incentivize them
Reach (right of triangle)

19.1.9 Sistemas de Infomacion

class notes

How to get to the top of the Google Search:

Link Farming
A link farm is a form of spamming the index of a search engine (sometimes called spamdexing

40-60% links to any site is via Google

SEO Search Engine Operations

Matt Cutts- SEO Google God
works for the Search Quality group in Google, specializing in search engine optimization issues. He is well known in the SEO community for enforcing the Google Webmaster Guidelineslink spam. Cutts also advised the public on how to get better website visibility in Google.

One way to guarantee that a website will get to the top of its search, is to carefully select the words that compose the domain name….vooid

SEO White Hat
or spamexing. Other link exchange systems are designed to allow individual websites to selectively exchange links with other relevant websites and are not considered a form of spamdexing. and cracking down on

* Legal techniques & tricks taught by google

SEO Grey Hat

SEM Search engine marketing

robot.txt is the robot that codes and links to your website

If Google feel that you are doing something unethical to their laws, they can block your site and send you to 0% of the list, essentially killing your search ability

60% USA
97% Spain
3% Korea
10% Japan

Adwords – is Google SEM

is an advertisement application run by Google. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google is also currently beta-testing a cost-per-action based service.

Pornero – porn viewer

Asbestos is the most expensive word sold by Google. Scenario person has been diagnosed with Mesothelioma, disease of Asbestos, then searches the web for lawyers. How much would a lawyer pay to that PPC.
mapping the world and putting it on the web

EPIC 2015 Epic 2015, next generation 2014
1989 WWW created
1994 Amazon
1998 Google
1999 Pyra Labs- Blogger
2002 Friendster
Google News
2004 Gmail
Amazon – A9
IPO Google
Keyhole – Google maps
Google books

Android- Google Ops, although it appears to be an OS for a mobile fone it is actually an OS for computers, Google is slowly creaping into the territory of Microsoft.

Microsoft now publicly admits that Google is direct competition.

Google’s Masterplan